CHARBEL

BARAKAT

AWARD-WINNING PRODUCER &

VISUAL COMMUNICATION EXPERT

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TRUTH WHO AM I?

I’m Charbel Barakat — a creative communications supervisor, storyteller, and award-winning audiovisual producer with a love for blending art, emotion, and strategy into visuals that move people.

For over 15 years, I’ve been crafting campaigns, films, and experiences across the Middle East, Africa, and South Asia— bridging cultures through sound, color, and story. My work lives where creativity meets purpose: at the crossroads of art direction, filmmaking, and human connection.

I studied Graphic Design and Visual Communication at the Lebanese University’s Fine Arts Institute, where my graduation project opened the door to my first TV appearance — and soon after, to a series of interviews across media outlets. It was the spark that set my creative path in motion.

Curiosity has guided me ever since. I’ve explored everything from visual communication and illustration to advocacy, gender issues, geopolitics, and Corporate Social Reputation, learning how design can speak the language of change.

After graduation, I co-founded a design studio with outlets in several Lebanese malls — a bold experiment in turning imagination into something tangible. But by 2016, I felt called to something deeper: using creativity to serve humanity.

That calling led me to collaborate with organizations such as Teach For Lebanon, UNDP, Médecins Sans Frontières, Women in Front, ICRC, and Binda Consulting International — each project shaping me into more than a producer, a humanitarian artist who believes storytelling can heal, inspire, and unite.

Today, I continue that journey as a communications Supervisor at PepsiCo, leading multicultural teams and crafting stories that celebrate people, purpose, and progress.

At heart, I’m still the same curious artist — just with a few more miles, lenses, and layers of light. Because to me, creativity isn’t just what I do - it’s the way I connect to the world.

SERVICES

WHAT DO I DO? WHAT DO I DO?

Courage the Cowardly Dog

PRODUCTION

Producing audiovisual content, crafting stories that connects brands, and corporations with people across the Middle East, North Africa, and South Asia.

CAMPAIGNING

DESIGN

COOL STUFF

Visualizing

campaigns for humanitarian and non-governmental organizations, by creating content to spread

awareness.

Designing all sorts of still and motion graphics, including, illustrations, calligraphy animation, video editing, filming, and digital art direction.

Tailoring and facilitating workshops, participating in competitions,

and writing articles.

&

PRODUCTION

Awards

prodution

Safe Water Network in India - Producer

Mrs. Mamatha Pesara is an operator and Accredited Social Health Activist (ASHA) worker at the iJal Madhavapuram station in Telangana, India. Through her partnership with Safe Water Network and the PepsiCo Foundation, Mrs. M. Pesara helps to oversee the water station for her community and raise awareness of the importance of clean drinking water and safe hygiene.

Pathways to Prosperity
in Egypt - Producer

In Cairo, the capital of Egypt, Tasneem is breaking gender norms in her industry.

Tasneem is acting as a changemaker by disrupting societal stereotypes and serving as a mentor and role model to She Works Wonders participants and future female sales and supply chain leaders in her community, and

I was honored to tell her story.

Growing our future
in India - Producer

PepsiCo's journey towards the positive transformation of future farming practices worldwide, has been beautifully documented in a 4 part series - Growing Our Future. Episode 1-The story of an initiative closer to home. A special Biochar Project undertaken as a prototype, providing an alternative to stubble burning and paving the way for regenerative agricultural practices in Punjab.